The power of first impressions

A recent TV commercial for Proctor and Gamble’s Head and Shoulders shampoo ends by saying, “You never get a second chance to make a good first impression.” The opening minutes of the approach must be designed to create an atmosphere of trust. The first 15 words you...

Effective sales presentations don’t happen by chance

The content of an effective presentation requires selling by design – not by chance. Competing with yesterday’s traditional selling strategies and techniques is hazardous as world-class competitors challenge each other. Never before have the latest and best selling...