Using the telephone to make appointments

Because of the ever increasing cost of a sales visit, many companies are encouraging their salespeople to replace the unsolicited or cold call approach with the telephone call to make initial contact with a prospect. Studies have shown that a cold call can cost up to...

Developing strategy on referrals can pay big dividends

The use of referrals is one of the most powerful but underutilized prospecting techniques. Referrals generally provide qualified prospects who have a need for your product or service, the authority to make the purchase decision, and the ability to pay. Referrals, can...

Setting sales goals is fine, but SMART ones get results

Are you managing time better? Have you learned that new software program? Perhaps, your goals are tied to performance-based compensation. Did you meet with your supervisor to discuss your goals and criteria for appraisal so that the next review will contain no hidden...

Sales people must get in synch with prospects, clients

Is there one best communications style for selling? Is the friendly, outgoing individual always going to end up with the sale? Perhaps the serious gget-down-to-businessh salesperson is the one who will walk away with the order most often. The answer is that there is...